Amazing New Multi-Perspective Video Lets Viewers Experience a Hot Lap in the New Ford Mustang at Silverstone Race Track



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Amazing New Multi-Perspective Video Lets Viewers Experience a Hot Lap in the New Ford Mustang at Silverstone Race Track


  • A new interactive video enables viewers to experience the all new 5.0 litre V8 Mustang fastback from multiple perspectives as it speeds around the legendary Silverstone race track in the U.K.




  • The immersive film allows the viewer to rotate the first-person vantage point from inside the Mustang using the mouse or curser. Viewers also can seamlessly switch to the helicopter view high above the track or the front bumper camera




  • The video filmed at Silverstone with professional driver Paul Swift includes interactive gauges and displays that show the Mustang’s position on the track, speed and RPM




  • All-new Ford Mustang is now on sale across Europe for the first time in 50 years, available as a fastback or a convertible



COLOGNE, Germany, July 15, 2015 – A new interactive video enables viewers to experience the all new Ford Mustang from multiple perspectives as it speeds around the legendary Silverstone race track in the U.K.
The video shot at Silverstone with a Mustang fastback powered by a 5.0-litre V8 engine allows the viewer to rotate the vantage point from inside the Mustang using the mouse or curser. Just like in a video game, users also can seamlessly switch to helicopter and front bumper views, see the Mustang’s position on an active map, and check the speedometer and rev counter.
The interactive video can be experienced here: http://bit.ly/Mustang360Silverstone*
“We wanted everyone to be able to experience a Mustang V8 at high speed on a great track,” said Mark Truby, vice president, Communications & Public Affairs, Ford of Europe. “What makes this video unique is the viewer is in complete control of the vantage point. They can view in any direction just as if they were in the cockpit of the Mustang, switch to drone view, check speed and RPM. It’s totally immersive.”
Footage for the 80-second film was captured in a single day using six GoPro cameras inside the car, as well as drone and front bumper cameras. This was then meticulously edited to ensure a seamless panorama. Professional driver Paul Swift drove the Mustang on the 2.6-kilometre (1.6-mile) lap of the National Circuit at Silverstone, home to the F1 British Grand Prix.
“I have never seen a 360° film of this quality before – it really is like being in the car,” Swift said. “I’d love to tell you how it’s done but I’m sworn to secrecy!”
For the online version of the Mustang film, viewers start the action by clicking on the car’s iconic pony symbol, and start button. The camera is adjusted using the arrow keys, track pad, or mouse. Clicking on a helicopter icon displays the aerial view, clicking the Mustang’s fascia displays the view from the grille. A more basic version of the film also is available to view on YouTube here: https://youtu.be/3ifFZhMySq0
On sale across Europe for the first time in the car’s 50-year history, the all-new Ford Mustang is available as a fastback or convertible. The 5.0-litre Mustang delivers 421 PS and 530 Nm of torque, also available is a 2.3-litre EcoBoost version that delivers 317 PS and 432 Nm of torque.
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*360° functionality is not supported by all Internet browsers and operating systems, and performance is dependent on a strong Internet connection. If your computer or mobile device does not support the video watch it on YouTube
Editor’s notes

Ford Mustang interactive video embed code:





Your browser does not support iframes. Please view the video at its source:    http://www.fordeumicrosites.com/campaigns/2014/mustang/silverstone/index.html


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Over Ford Motor Company

Ford Motor Company is gevestigd in Dearborn, Michigan (VS), en is een toonaangevend bedrijf in de auto-industrie. Het bedrijf houdt zich op zes continenten bezig met de fabricage of distributie van auto's. Het bedrijf beschikt wereldwijd over ongeveer 194.000 medewerkers en 66 fabrieken en exploiteert de merken Ford en Lincoln. Via Ford Motor Credit Company biedt het bedrijf financiële diensten aan. Ga naar www.corporate.ford.com voor meer informatie over de producten van Ford.


Ford Europa fabriceert, verkoopt en onderhoudt auto's van het merk Ford in 50 afzonderlijke markten en heeft ongeveer 53.000 werknemers in dienst. Joint ventures en zelfstandige activiteiten meegeteld, werken er ongeveer 66.000 mensen voor het bedrijf. Ford Europa bestaat uit Ford Motor Credit Company, Ford Customer Service Division en 23 productiefaciliteiten (15 eigen of geïntegreerde joint venture-faciliteiten en 8 zelfstandige joint venture-faciliteiten). De eerste auto's van Ford werden in 1903 naar Europa verscheept, hetzelfde jaar waarin Ford Motor Company is opgericht. De productie in Europa begon in 1911.


Voor meer informatie over Ford:

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Afdeling Public Relations

Sebastiaan van de Pol

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