Simpsons: 4 main characters  fixed role Marge  chores (huishouden) Homer  "couch patato", pub



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Unit 1: Ay, caramba!

Simpsons: 4 main characters  fixed role

Marge  chores (huishouden)

Homer  “couch patato”, pub

Lisa  smart-ass

Bart  rebel

social context:

quotationalisme = they have parts of all different time perioads

 traditional family: - hous bild after WOII

- suburban enviorenement

 favoring Am life style, Am dream

 persuit of happiness, materialisme, self-made

people  freedom, liberal, entrepreneur

“hyper-irony” = promot Am, much irony  under-cutting


p1, luisteroef lezen

p2, tekst lezen




Revealing

Ontullend

Suburban

Suburban

Rascal

Boefje/gangster

Gluttonous

Gulzigheid

Mediocre

Middelmatig, gewoontjes

Incompetence

Onbekwaamheid?

Obnoxious

Irritant

Guts

Intresant, bowels

Greedy

Hebzucht

Device

Apparaat

Roams

Rondzwerven, rondkuieren

Mob

Crowed, maffia

Distracts

Afleiden

Patriotic

Alles voor het vaderland

prominent

Belangrijk, vooraanstaand

Eat my shorts  lezen


Unit 2: Making contact by phone

P5, lees aandachtig “A”


What can go wrong by making a phone call?

  • talking to fast

  • don’t telling your identity

  • don’t asking clearly what you want to know

p7, lees aandachtig “D”


Unit3: Anita Roddick and the body shop

P8, lees aandachtig “A”


Triple bottom line  3p’s  - profit

- people


- planet (green consumierisme, environmental issues, ...)
lees “what’s wrong with the body shop?”


An anthoropologist

Someone who studies people, societies and cultures

A civil rights activist

Someone who campaingns for equal rights for everyone in society

Be subservient

Do what someone else wants you to do

The city

The financial centre of the UK

Get out jollies off one something

Get excited about something

Overheads

The fixed costs of a business such as rent, salaries, ...

A squirt

A short stream of liquid (“kwakje”)

Hick

Unsophisticated

Franchaising

An arrangement in which a company gives someone else the right to sell or produce its products

Shunned

avoided




Kayapo indians

Indigenous people, they are used in the pubicity campains

 symbolising the nature, pure state of the eart,...



Buenos aires

Her husband wanted to travell from Buenos aires  NY

Childhood dream  typical male



Brighton

Their was the first body shop opend

Coca-cola

Use these bottles to re-fill

Bolivia

He needed 50 stops, came back home

 became financial manager of the body shop



Brussels

First shop out the UK

William prior

= producer of a green male cathologou order

April 84

The body shop went public  stock exchange, issuing shares

£ 140 m

A garager lent £4000 ’91 = miljonair

Achilles

Weak point, 2 little children, no income/money


Why did Anita Roddick start a business?

No money, 2 kids  achilles point



Why is the body shop associated with the eco-activist movement?

How did the Body shop come to be successful internationally?

Awareniss, care for the planet, advantage of the envoiremental awalneniss



At the Body shop costs are kept down. How is it done?

Franchising



What kind of campaigns did the Body shop run?

Ozon, , greenpeace, ...



Why do some say Anita Roddick is a tyrant?

She imposes her vieuws upon everyone in the company


P10-11, lees aandachtig “A radical multimillionaire”
Weekend Knack: I want to urn money, to help other people!

Without big business you can’t help others  19e idea

 money, kapitalism

does other things (no future)

way does she do it?

94: change, body shop big business  she lost her child



she isn’t the boss, she just advices

full time 55-88 days /year  280 000€/year


she is going to make clothes  “no-shop”  no logo

 ship in pour countries  children,...

clothes  3world contries, (she doesn’t want dis)

not expensive

she wants to pruve yu can make cheap, nice clothes without pour people for less money
has booksshop  sociaal,anders globalisten,...

vb: brave harts, rebel spirits
after50, wants to be heard

her daughters won’t get anything  her fortune for better things
MO: Entreprenars can make da differance but don’t do it

2000  shops  profit = breathing

52  countries  for 

77 000  coustumers company = human
shops  colored green  for “schimel”

verantwoord ondernemen = durzaam ontwikkelen, ndernemen

cheaper than pr, communication campains



you don’t need to say, just do it

being right + social  dream

lots of her money goes to social work



lots of “samenwerking” wiht no logo

ruchs sosiaty  supporte by body shop  radical

green image  world shop  very succesful

you have to admit their boring

 against kapitalism

Body shop  world shops  green, fair,... image

Sustainable development = duurzame ontwikkeling
Milionair  groen ectivist

Antia doesn’t think it’s a paradox vb: she her self  Body, shop, no-shop, publisher, her “erfenis”

for good purpase
Unit 4: Believing the web

lees aandachtig nota’s uit klas

P14, lees aandachtig “Article one”


Ailment

A minor illness

Hazardous

Dangerous

Relaible

Something an be trusted

Additorial

Extra

Substitute

Something/ someone that acts as a

replacement for something/sombodyelse



Assure

To make something certain

Strategies

Plans made to achieve something

To update

Something has been made more modern


Unit 5: Avertising


Brochures

Brochure

Effective

Doeltreffend

Key accounts

Belangrijke klant/bedrijfsrelatie

Press releases

Persbericht

Reputation

Reputatie

Trade fairs




Catalogues

Catalogus

Extent

Omvang

Leaflets

Folder

Public relations

Public relations

Showrooms

Showroom, toonzaal

Benefits

Voordelen

Constribute

Bijdrage

Hands-on

Praktisch

Packaging

Verpakken

Publicity

Reclame

Specific

Specifiek, speciaal

Exhibitions

Verkoopsbeurs

Direct mail

Direct mail

Image




Point of sale

Verkooppunt

Recommended

aanbevolen

Stand

Kraam

Trademark

Handelsmerk

Display




Impact




Press conference

Persconferentie

Representatives

Vertegenwoodigers

Toll-free

Gratis/belastingsvrij

By world of mouth

mondeling

P17, lees aandachtig “Imges with power to shock”




Bloke

Man, often one who is considered to be ordinary

Chlamydia

Sexually transmitted disease which causes infections of the eyes, lungs and the genitourinary tract

Doggone

American informal interjection used to express annoyance

Ethnic minoirty

National or racial group living in a country or area which contains a larger group of people of a different race or nationality

Gallon

Unit for measuring liquid, equal to 4.546liters UK and 3.785 liters in the US

Geezer

Man, often an old man who behaves in an unusual way

Gonorrhea

Disease which causes pain in the sexual organs and which can be given from one person to another during sex (slang =clap)

In his wake

Behind him

Lateral thinking

Way of solving a problem by thinking about it imaginatively and originally and not using traditional or expected methods

Level playig field

With the same advantages and disadvantages for everyone

Mugger

Person who attacts people in order to steal their money

Operative word

Word which someone wants to emphesize becaus it is very suitable

Patois

From of a language spoken by people in a particular area which is different from the standard language of the country

Pompous

Too serious and ull of importance

Power steering

System for changing the direction in which a road vehicle is moving by using power from the engine to help the driver turn the vehicle

Prejudice

Unfair and unreasonable opinion or feeling, esp. when formed without enough thought or knowledge

Quote

Price that a person will charge to do a piece of work

Rag

Idiot

Scoff

Eat quickly

Send off for sth

Write to an organization to ask them to send you something

Spotty

With spots on the skin

Starlet

Young actress who hopes to be or is thought likely to be famous in the future

Toucan

American bird that has a brightly coloured beak

Valve

Something that opens and closes to control the flow of liquid or gas

Wart

Small hard lump which grows on the skin

whack

Hit hard and with a lot of noise

Excellent = first-class, to ntch, groovy, fantastic, great

Tasty = dainty,savory, mounth-watering

Improve = better, ameliorate, upgrate, alter, modify

Cheap = inexpensive, flash, bum, crummy, chinchy, sleazy

Reduction = step-down, diminution, decrease



Alles heeft zijn prijs


You will only get what you’re paid for

Gedane zaken nemen geen keer


It’s no use in crying over spilled milk

Geen rook zonder vuur


There’s no smoke without a fire

Na regen komt zonneschijn


Every clad has a silver lining

Heb je je tong ingeslikt?


Cat got your tongue?

Zwijgen is goud


Silence is gold

Je kan niet alles krijgen wat je wil  je hebt niets te willen


I want never gets

Na zonneschijn komt manenschijn


It’s an ill wind that brings nobody any good

vele kleintjes maken één groot  wie het kleine niet geerd,...

Look after the penny’s and the ponds will look after themselfs



het kan niet alle dagen feest zijn

In every life a drop of rain must fall



doffe ellende  het gaat niet maar kan nog erger

Never rains bit in pours




Noun

Verb

Adjective

Protection

To protect

Protecktive

Taste

To tast

Tasty/ tasteful

Embarrassement

To embarrase

Embarrassed

Advice

To advice

Advisory

Choise

To choose

choosy

Prevention

To prevent

Preventive

Offence

To offent

Offencive

Competicion

To compete

Competitive

Association

To associate

associative

P23, lees aandachtig “It’s an ad ad ad ad world”




To soar

To increase quickly to a high level

To accelerate

To increase quickly

To overtake

To increase so that it is bigger than something else

Downturn

Part of a cycle when the economy isn’t doing well

To exceed

Is more than

To plummet

Suddenly go down quickly




Gain market share

Get a bigger part of the market

Sponsor a tennis tournament

Give financial support e.g. for a sporting event in exchange for advertising

Saturate a market

Offer so much of a product that people no longer wnat to buy it

Differentiate one product from another

Show the differences between 2 products

Maintain a competitive advantage

Continue to be more successful than competitors

Operate in a competitive environment

Carry out your business

Unit 6: The real thing

Coca Cola

 inventer = pharmacist

 coke  leaves are used



  • stumic hurd

  • drug

  • anti-toxican  anti-roest

 formula (x)
representatief voor die tijd

1886 start coca cola on the market

1893 start peps-cola

1919 woodruff

1941-45 globalisation = fact after succesful campain of Am (tradition)

1950-58 Pepsie charedge  in value

1960 (fanta, sprite, ...) rebellion  change of values

1963 lanche pepsi generation

1976 blind tast test  reality? Set-up/hoax

1981 new chairman (“gozueta”)

1982 (’80) health  anti-drug/drinking/smoking  diet coke

1983 new CEO (chief exacutive officer) “Enrico”

1984 Michael Jackson  pepsie

market shares coca cola 

1985  reaction, coca cola  New coke  klassic coke

’90 “cultural imperialisme” anti-globalist movement

beattle of seattle
No logo  why coca cola = annamy  uniformity, water, ...
P26, lees aandachtig “B”

P27, lees aandachtig “C” en “D”  zeker op exame!!!


Unit 7: Teenage problems

P42-43, lees aandachtig “H”


Unit8: The media in Britain

P44-45, lees aandachtig “A”




Play

A complete drama , performed by actors

Documentary (movie)

A programme that presents facts and iformation about a particular subject

Talk show

A programme where a host talks to a number of guests, often famous actors, singers, politicains, writers,...

Quiz

A programme where individuals compete against each other, usually by answering questions. Often there are prizet to be won.

Series, comidy, comidy series

A programme which shows the same set of characters in each episode, in amusing situations that are often similar to evereyday lif,... Vb: Falty towers, which starred john Clees as the owner of a small hotel in Torquay

Soaps

A very popular type of series which is usually based on the daily lives of a family or community

vb: coronation street, eastenders,...



Drama series

Individual plays featuring the same set of characters. Each episode is either complete in itself or it can be a long story divided into a number of separate episdodes

Detective series, who-done-its

A series where the main character, usually a policeman or detective, solves a crime

Vb: maigret, inspector morse



Educational programme

A programme intended to teach or educate viewers

Current affair programmes

Daily news broadcasts plus programmes dealing with things that are happening in the world today




Affluent




Contemplative




Exemplary




Feisty




Irreverent




Keen




Loutish




Pernicious




Predominant




Racy




Reactionary




Self-effacing




Sleazy




Smutty




Staunch




Tongue-in-cheek




Voguish




Wry







Wto

World trade organisation

Cia

Central intalligance agency

Who

World healt organisation

Mp

Military police, member of parlement

Nato

Norht atlantic tready organisation

Ub40

Unemployd unemployment benefit ( C4)

Bt

Britisch telecome

Fbi

Federal bureau of investigation

Nhs

National healt service

cid

Criminal investigation departement

Oap

Old age pensions

Gdp

(BBP) gros domestic product

Opec

Organisation of petrolium exporting counties

Pow

Prisonar of war

Pm

Prime minister

Cis

Common wealt of independant states

Plo

Palestian liberation organisation

P47-48, lees aandachtig “The history of the press in Britain”


Literature:

Plays  warfase: w shakespeare

Novels  adventure: Ddefs (Robinson cruser

Popular pages, violence, sex

1newspaper Brittan = coranto 1621

Diurnall, 1642  civil war

Censorship + faction = (facts-fiction)

technology  higer circulation

stamp tax – tax on knowledge (=power) (anti- proiferation)

1855 (afgelast) obdition


sunday papers  voor werkers die in week geen tijd hebben voor krant te lezen, ontspannend, sex, sport, geweld
nortcliff revolution  content : jussy stories

 ads  still containt populair papers

 geen onderzoek, gewoon foto’s publiceren

(daily mirror)


reportars without frontiers  humain raites

 berloskonie = grootste gevaar !!!

conglomarate = fusie, mediagroep

proprietor = owner = eigenaar krant


Dailly mirror = anti-socialist, folk devils

 voorgesteld als duivels: mensen ivm communisme (’60), music



sterren en hun bizar leven
Tycoons, moghls  media giganten
!! headlines !!




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