Groupe Renault heeft voor het vijfde achtereenvolgende jaar een wereldwijde verkoopgroei laten noteren. Met 3.761.634 voertuigen in 2017 (inclusief Lada) nam de afzet van personenauto’s en lichte bedrijfswagens toe met 8,5% in een 2,3% groeiende markt. Het marktaandeel van Groupe Renault bedraagt nu 4,0%, ofwel een toename van 0,2 procentpunt ten opzichte van 2016.
In het lichte bedrijfswagensegment (LCV) verkocht Groupe Renault een recordaantal van 462.859 voertuigen, een groei van 4,1% ten opzichte van 2016. Met respectievelijk 2.670.982 en 655.235 registraties verkochten Renault en Dacia in 2017 meer voertuigen dan ooit. Lada groeide 17,8% tot 335.564 verkochte modellen, terwijl de afzet van Renault Samsung Motors 10,1% daalde tot 99.846 voertuigen.
“Met meer dan 3,7 miljoen verkochte voertuigen in 2017 hebben we een nieuw verkooprecord gerealiseerd. We zetten de groei in volume en marktaandeel in alle regio’s onverminderd voort. Onze strategie op het gebied van productvernieuwing en geografische groei werpt zijn vruchten af. In 2018 zetten we de verkoopgroei en internationalisering voort in overeenstemming met het plan Drive The Future”, zegt Thierry Koskas, lid van het Executive Committee en Executive Vice President Sales en Marketing bij Groupe Renault.
In Europe, in a market that grew 3.3%, group registrations rose 5.6% to 1,911,169 vehicles. The group took a 10.8% share of the European market, up 0.2 points.
The Renault brand alone saw sales rise 3.7% for a market share of 8.2%. Renault sales were buoyed in particular by the complete renewal of the Megane family in 2016, and the launch last June of new Koleos. Clio remains Europe's second best-selling vehicle, while Captur is the number-one crossover in its class.
In the electric vehicle segment, Renault maintained its leadership with a market share of 23.8%. Sales volumes increased 38%. Registrations of ZOE, Europe's top-selling electric vehicle, rose 44%.
Even before the launch of new Duster at the very start of 2018, the Dacia brand set a new European sales record with 463,712 registrations (+11.7%), and market share of 2.6%, a rise of 0.2 points. The rise is linked primarily to the strong results of Sandero phase 2, launched at end-2016.
Outside Europe, the group increased volumes and market share across all regions. Group registrations rose 11.6% in a market that grew 3.3%. Sales outside Europe now account for 49.2% of the total.
Groupe Renault consolidated its positions with the success of its new range: Renault Kaptur, LADA Vesta and LADA XRAY in Russia, Koleos in China, Megane Sedan in Turkey, Duster Oroch and Kwid in the Americas.
In Eurasia, registrations rose 13.6% in a market that grew 7.0%. The market share of the group, now including the Lada brand, increased 1.4 points to 24.5%, notably on the back of strong momentum in Russia.
The Russian market expanded for the first time in four years, with a rise of 12.2%. The group increased sales by 16.9% (including Lada). More than one vehicle in every four sold in Russia in 2017 was a Lada or a Renault. Lada posted a 17.0% rise in sales with market share of 19.5% (+0.8 points) following the successful renewal of its range with, in particular, the models LADA Vesta and LADA XRAY.
The Renault brand claimed record market share of 8.5%, a rise of 0.3 points. Kaptur posted 30,958 registrations and Duster 43,715. Russia remains the group's second-biggest market with the consolidation of Lada sales volumes.
In Turkey, Renault set a new historic record with sales rising 7.0% (130,276 vehicles) on a market that fell 2.8%. Megane Sedan confirmed its success with almost 39,300 registrations. Brand market share rose 1.3 points to 13.6% making Renault the country's number-one brand for both passenger cars and LCV sales.
In the Asia Pacific region, registrations increased 17.0% in a market that expanded 2.7%.
In China, Renault sold over 72,100 vehicles compared with 35,278 in 2016, thus doubling sales volumes in the space of one year. New Koleos consolidated its success with over 43,400 registrations.
Renault Samsung Motors saw sales fall 10.1% owing to the lack of new models in a fiercely competitive market. This fall follows strong growth in 2016 with the launch of SM6 and QM6.
In Africa-Middle-East-India, group registrations rose 8.4% in a market that expanded 2.0%. Market share rose 0.4 points to 6.6%.
In Iran, sales rose 49.3% for market share of 10.8% (+2.4 points) on the back of the success of Tondar and Sandero.
In India, Renault continues to rank as the number-one European car brand with market share of 3.1%. Sales fell 14.9% pending the ramp-up of Captur.
In North Africa, group sales rose 5.6% in a market that was down 4.7%. The group had market share of 42.4 %, a rise of 4.1 points, buoyed primarily by results in Algeria, where it posted record market share of 62.8% a rise of 11 points.
In the Americas region, sales rose 9.9% in a market that expanded 7.2% for market share of 6.7%, a rise of 0.2 points.
The group is continuing to reap the full benefits of the recovery of the Brazilian market, which grew 9.3%. Sales rose 11.4% for record market share of 7.7% (+0.2 point), buoyed by the good results of the new models, Captur and Kwid. Launched in July, Kwid has already sold in almost 22,600 units.
In Argentina, where the market surged 26.4%, the group posted a 16.3% sales increase, pending the ramp-up of Kwid.
MARKET OUTLOOK IN 2018 FOR GROUPE RENAULT
In 2018, the global market is expected to grow 2.5% vs 2017. The European market is expected to expand 1% with an increase of 1% for France.
At international level, Brazil is expected to expand by 5% and Russia close to 10%. China is expected to grow by 5%, and India by 6%.
Against this backdrop, the group is expected to reap the benefits of range renewal across all regions in 2018 and to pursue growth in sales, driven by international markets, in connection with the new Drive The Future plan.